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New twist in measuring productivity in digital age

The challenge of measuring productivity has taken on a new twist in the digital age. One company has tackled the challenge and come up with new ways of solving an ongoing problem. Kathy Gibson found out more

As the Fourth Industrial Revolution becomes a reality, the nature of work – and the workplace itself – is changing. It’s becoming more difficult for managers to figure out the key performance indicators (KPIs) they should be using to measure their staff’s productivity. Indeed the whole definition and meaning of productivity is changing as well.

“The workplace has become far more digital, so the work people are doing, and the way they do it has to change too,” says Graham Fry, founder of Saucecode. “And that means the way we measure work productivity has got to change.”

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